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Absoluta Flora is a brand new florist located in the historic centre of Valencia (Spain). The visual identity is driven by the unique personality of the brand: magical, elegant, mysterious and contemporary.


The aim with the brand identity was to tell a oneiric story with a cinematographic style across all the applications to make the shopping experience inspiring and meaningful: business cards, bags and interior design with materials such as black tiles, cement, a mix between industrial and baroque-style furniture and melancholic lightning. The claim 'Everything starts with a flower' introduce the client to the story of Absoluta Flora.


Inspired by nature, the design of Absoluta Flora's symbol - a letter F that grows from a letter A - is based on the golden ratio proportions as flower petals, seed heads, tree branches and shells.


Art direction, concept and graphic design: Rebeka Arce
Photography: Almudena Cadalso & Rebeka Arce
Year: 2018





















hello@rebekaarce.com
+34 685 624 645
Madrid — Berlin — Bilbao


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