For the second consecutive year we developed the visual campaign for GETXOPHOTO, a festival dedicated to image that takes place in Getxo (Basque Country) during September for the last 13 years. It brings different proposals from photographers from all over the world to the city, setting a contemporary conversation about the theme proposed each year. Thinking about humanity’s future and reflecting on its possibilities is this years’s festival issue, titled ‘Post-Homo Sapiens. Programming the future’.
Creative & Art direction, concept and graphic design: Angelica Barco & Rebeka Arce Creative coding: Federico Guardabrazo Interns: Aritz Hera & Ana Gazpio
After 2018 campaign, which focused on the consequences of conflict and the reconstruction of post-conflict dialogues, our goal this year with the visual identity was to transfer the feeling that each of us can have before a future that undoubtedly appears quite uncertain. That’s why we based our proposal on a key concept: 'uncertainity'. The further we look, the less clarity of vision we have, that’s why we used a blurred game, which causes sharpness to be lost in each sequence and at the end graphics look blurry. As we wanted to strengthen the dialogue between human and digital we created all the graphics by generative coding.
One of the main identity signs of GETXOPHOTO festival is its strong defense of the public space. Most of the works are mainly shown in the streets and public places, so we found loads of different applications of the visual identity. That´s why creating a flexible, dynamic and easy to recognize identity was a fundamental fact in the design process.