Veranos de la Villa is the name of the summer programme of events in Madrid, that brings together concerts, children events, music, foodtrucks, etc all around the city during July and August. 
The project consists in the renewal of the visual and graphic identity, creating a video for the campaign, several photography and corporate identity with design adaptations for street advertising.
The concept of the project focuses on the idea of Madrid as a big canvas where all the events take place in different areas, giving the spectator the need to move and discover new areas of the city to experience the summer festival. To represent the dynamism we created a flexible logo with three different versions.
On the video we have set the most representative events, such as music, dancing, sports, kite flying, water pistol battle and concerts.
Visual Identity / Design: Rebeka Arce Concept / Art / Direction / Photography: Fragmento Universo
DOP: Pablo Vallejo Color: Tessa Dóniga

Nuke: Gerard Fernandez

Sound design: Christian Baumbartner
Production: Ivan Smith
Intern: Laura Mangone

Client: Ayuntamiento de Madrid