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in-mocion is the school that boosts your creativity and teaches you how to work and create solutions in team through a challenging and practical method, helping you to learn what you were not taught at school. in-mocion comes from the union of two concepts: 'in motion' and 'emotion', in spanish 'emoción'. Our goal was to represent the concept of the school:
'Creativity in movement', that´s why we thought building a dynamic and flexible visual communication for in-mocion was fundamental.

in-mocion = emotion + in motion

in-mocion’s logo is a playful modular typographic solution using the symmetry created by the repetition of a circle. By cutting this shape we build each letter and through the position of each letter we obtain a dynamic logo that seems to be jumping.
To emphasize the concept of movement and dynamic feeling we came up with the idea to create three different logo-composition. A flexible logo means brand freedom.

The typography takes a central role using each letter as a shape on itself reminding the wooden colored block shapes used by kids.
The logo, messages and tone of voice become one through a lively and playful identity.

+34 685 624 645
Madrid — Berlin — Bilbao

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